How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 25.06.2025 06:35
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
'Endling' is a shape-shifting debut that takes on heavy themes with humor - NPR
People
Price
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Perception
Good marketing is doing this well.
Processes
Police arrest roughly 60 protesters outside US Capitol - CNN
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Dollar General CEO turns heads with earnings-call comments - TheStreet